Cookie Policy

The purpose of this policy is to inform visitors about the terms and conditions under which SOROPA may use cookies or other similar technologies on the company’s website. The following information will help you identify the cookies and other tracking technologies used and explain your choices regarding them.

During your visits to this site, cookies and similar technologies may be installed or used to access information stored on your device.

The term “cookies” encompasses several technologies, such as:

• HTTP cookies
• Invisible pixels
• Local storage fingerprints
• Identifiers generated by software or operating systems (e.g., MAC address, unique device ID, etc.).

Cookies and invisible pixels are described below.

2.1 Cookies

When you browse the site, information about your navigation may be stored in text files called “cookies” installed on your browser. Cookies allow us to recognize your browser during the cookie’s validity period and send back certain information (e.g., a session ID or language preference). Only the issuer of the specific cookie can read or modify the information it contains. These cookies may be placed directly by our domain or by third-party partners.

There are different types of cookies:

• Session cookies: These disappear as soon as you leave our site.
• Persistent cookies: These remain on your device until they expire or you delete them through your browser settings.

2.2 Invisible Pixels

These technologies are fragments of code in the form of a graphic image invisible to the user, inserted on a webpage or in an email. They allow tracking of certain user behaviors.

3.1 Necessary Cookies for Functionality

These cookies are used for technical purposes and do not require prior consent. They allow:

• The proper functioning of the website
• Maintaining your session
• Remembering your language and cookie preferences
• Ensuring site and navigation security.

3.2 Audience Measurement Cookies

We use Google Analytics to measure and analyze website traffic. These cookies allow us to:

• Measure visitor traffic
• Optimize advertising campaigns
• Monitor and maintain site stability
• Provide reports and statistics on site performance.
• 3.3 Meta Pixel

We use Meta Pixel on all pages of our website. It allows us to send information to Meta, such as the pages visited, the number of clicks on booking buttons, clicks on menus, or interactions with the email and phone number.

This helps us offer personalized advertising, optimize our campaigns, create relevant audiences on our site and on Meta, and identify visitors coming from Meta.

3.4 Email Tracking

Our marketing emails incorporate tracking technologies, allowing us to access information such as the time and date of reading, location, or the type of browser used. This helps us analyze our communication’s audience and better target our campaigns.

3.5 Targeted Advertising Cookies

With your prior consent, these cookies allow our partners to offer you personalized content and advertising based on your interests, both on our site and other platforms.

Below is a list of the cookies used by or through our site:

In the context of using Google and Meta services, data may be transferred to the United States, a country that does not provide an equivalent level of data protection as within the European Union. The European Commission’s standard contractual clauses are in place to govern these data transfers.

If you do not wish your data to be transferred to the United States, we recommend not accepting Google Analytics or Meta advertising cookies in the cookie management module.

During your first visit, you are prompted to accept or decline the use of certain cookies that require consent.

Cookies necessary for the proper functioning of the site do not require consent. For other cookies, you can provide or withdraw your consent at any time via the “Manage cookies” module at the bottom right of your screen.

These cookies are stored for a maximum duration of 6 months. After this period, we will ask for your consent or refusal again.